ABOUT US
Benchmark is a broadcast systems integrator and distribution house with offices in Beijing, Chennai, Mumbai, New Delhi and Singapore.

The Company provides on-site System Integration and engineering consultancy services to broadcasters throughout the ASEAN, SAARC and Gulf regions. With our strong broadcast and IT engineering know-how, we have numerous clients in Bangladesh, Bhutan, China, India, Malaysia, the Middle East, Pakistan, Singapore, Sri Lanka, Taiwan, Vietnam. The Company's on-site engineering, software programming, software & system integration, testing and support services are highly specialized. It operates in network mode with senior managers operating out of Beijing, Chennai, Delhi, Mumbai and Singapore.
Benchmark focuses on providing complete solutions for broadcast and post production applications. The spectrum of services and products offered starts from simple add-on cards with software for specific applications and goes all the way to complete turnkey system integration services for setting up a totally new TV station or upgrading / modernizing existing ones. We also provide a complete range of services from pre-sale consultancy, through systems design and integration to installation and user training.
In addition to a wide network of dealers for providing backup support and user training, we also have technical teams of our own support engineers based at Chennai, Jakarta, Kolkata, Mumbai, New Delhi and Singapore.
In channel sales, our role spans much more than that of a distributor; it is characterized by extensive technical support and depth of commitment as part of every operation. Benchmark has the distinction of consistently providing efficient pre- and post-sale support. These include configuration of comprehensive enterprise-wide solutions, application support, system installation and customer training and on several occasions, development of customized solutions.
Mission
Benchmark is focused on providing cutting edge technologies for digital media creation, management and distribution. The company was set up with the intention of catering to needs/markets in South and South East Asia.
Our solutions
Non-Linear Editing systems, Graphics Systems, Compositing Stations, Character Generators, Still Store Systems, Animation Systems, News Editing Systems, etc. – all integrated into Central SAN/NAS storage systems controlled by News/Station Automation Systems. This methodology provides an end-to-end tapeless system all the way from Ingest, through Cataloging, Editing, Touchup, Effects, to Playout, completely eliminating the need for generation losses in video quality and video / data transfer from place to place. Our software development group develops software in graphics, real-time data display, SMS to video, interactive TV and video encoding / transmission.
Area of Operation
We operate through a network of resellers / agents in Bangladesh, Bhutan, Brunei, Cambodia, China, India, Malaysia, Nepal, Philippines, Pakistan, Singapore, Sri Lanka, Thailand, Taiwan and Vietnam.
Aaj Tak & Headlines Today, New Delhi, India – The first
two tapeless, automated news channels in India for the
TV Today Group
Bernama, Kuala Lumpur, Malaysia – Integration of a complete, automated newsroom solution and workflow for a
multi-language news agency
Eenadu TV, Hyderabad, India – Systems Integration and
fibre optic link for 16 channels
Gala TV, Taipei, Taiwan – Automated playout with nonlinear
editing systems
Hua Feng Group,
Beijing, China – Newsroom computer system and weather
graphics
Maharaja TV, Colombo, Sri Lanka – Automated playout system for three channels
MediaCorp, Singapore – Installation, commissioning,
training of an on-air graphic system
Naya Diganto TV, Dhaka, Bangladesh – Installation,
commissioning, training of a 24 hour, infotainment channel
Nimbus Sports, Mumbai, India and Singapore – Broadcast
graphics, virtual set and station automation
nTV, Dhaka, Bangladesh – A turnkey solution for the first
private satellite TV station – a 24 hour news and
entertainment channel in Bangladesh
Star News, Kolkata, India – Integration of a complete
newsroom solution and workflow
Television Media Network, Lahore, Pakistan – 24 hour
Urdu news channel
TV9, Mumbai, India – Integration of a complete, automated
newsroom solution and workflow for a 24 hour news channel
Zee News, NOIDA, India – Newsroom computer
system for nine, 24 hour news channels and broadcast
graphics